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CASE
STUDIES
Curated collection of projects showcasing my expertise in digital media creation, from video editing and motion graphics to branding and design, highlighting successful collaborations with global brands and award-winning projects.
PlayStation needed additional video content, including trailers, behind-the-scenes footage, and music videos, to promote upcoming game releases and brand initiatives.
The goal was to engage a global audience and maximise the reach of their content across various brand channels, while adhering to tight timelines and maintaining high-quality production standards.
As part of PlayStation's internal creative agency, I collaborated closely with the Brand, UI/UX, Motion, and Film departments.
My primary responsibility was to create and localise engaging video content using in-game captured footage & original video content. This included producing trailers, behind-the-scenes segments, and music videos that showcased the brand’s identity while resonating with international audiences.
I played an integral role in creative discussions, helping shape concepts and ensure that the final content aligned with the brand's vision.
Through regular updates and close coordination with different teams, I made sure that the project adhered to all briefs and timelines. Coordinated across remote teams to ensure seamless collaboration, even while working in different locations & timezones. Maintained meticulous attention to detail in the video production process, ensuring high-quality deliverables for every piece of content.
The video content collectively amassed million’s of views across PlayStation’s brand channels, significantly increasing engagement and visibility & consistently met project deadlines and upheld the creative vision, resulting in positive feedback from internal teams.
This project reinforced the importance of strong communication and organisational skills when working in large, cross-functional teams.
Additionally, it highlighted the impact of localised content in enhancing audience engagement on a global scale.
The success of this project further developed my ability to manage remote collaborations efficiently.
EXAMPLES
Rise of the Ronin Combat Vignette
Trailer
Ghost of Tsushima
Director's Cut
Trailer
Horizon Forbidden West
In the Flood
Music Video
Video Editor & Motion Designer.
2019 - 2021.
Consumer Electronics & Entertainment.
Apple HQ, London.
Beats by Dre needed a cohesive approach to post-production for a wide range of video content aimed at European, Middle Eastern, and African (EMEA) markets.
The challenge was to deliver high-quality, localised content for different campaigns, which ranged from traditional sports and music videos to intricate product-specific motion graphics and large-scale out-of-home advertisements. Ensuring brand consistency across both online and offline platforms while adhering to tight timelines and regional nuances was critical.
As part of the brand team at Apple HQ in London, I took ownership of the video editing needs for a significant portion of Beats by Dre's EMEA content.
This included a wide range of video formats, from product-focused motion graphics to full-length video content featuring major sports teams and musicians. I collaborated closely with the creative team, including designers and project managers, both on-site and remotely.
Together, we worked to transcreate product-centric motion graphics, adapting global campaigns for regional markets. Through careful planning, my role was instrumental in ensuring the content was not only visually compelling but also effectively localised for target audiences across multiple regions.
Oversaw the video editing for EMEA-focused video content, ensuring it met Beats by Dre's high standards and brand guidelines. Produced traditional video content for sports teams and musicians, intricate product-specific motion graphics, and large-scale out-of-home advertisements strategically placed in major European cities.
Successfully delivered a large volume of high-quality video content, which engaged viewers both online and through out-of-home advertising.
Ensured brand consistency across multiple platforms, allowing Beats by Dre to maintain a strong visual presence in key EMEA markets.
Effectively reached a global audience, significantly boosting brand engagement and visibility through well-executed campaigns across diverse channels. This project highlighted the importance of coordinating closely with both local and global teams to ensure brand consistency across different regions.
The experience reinforced the value of adaptability in post-production and collaboration, particularly in handling the complexity of multiple content formats and platforms. It also underscored the impact of strategic content localisation in achieving successful global campaigns.
EXAMPLES
Beats by Dre
Brodinski x Bloody Jay
Promo
Beats by Dre
FC Bayern Munich
Promo
Beats by Dre
Chelsea FC Women's Team
Promo
Expedia Group’s Integrated Production team needed a scalable solution to produce and deliver thousands of motion graphics
videos globally.
These videos required consistent branding across different regions while adapting to local markets. Additionally, the company wanted to optimise workflows, enhance visual identity, and maintain strong relationships with production partners to ensure seamless execution across multiple brands.
As a Creative Designer focused on motion graphics and video editing, I worked closely with the marketing teams to develop, localise, and deliver a high volume of video content. This involved creating and templating motion graphics that could be easily adapted for different markets, streamlining the production process.
I contributed to establishing visual identities and brand guidelines for multiple brands within Expedia Group, ensuring that the messaging remained consistent across different platforms and regions.
My responsibilities extended to managing production partner relationships, overseeing the optimisation of workflows to ensure efficiency and high-quality results.
I created and templated thousands of motion graphics videos, ensuring each met brand standards while being localised for different regions. Collaborated with marketing teams to define and enforce visual identities and brand guidelines across multiple brands.
Streamlined workflows by templating motion graphics and introducing best practices for digital content production. Explored motion-centric out-of-home designs, broadening the scope of the brand’s visual communication strategies.
Successfully delivered thousands of videos globally, ensuring high-quality, localised content that was both on-brand and culturally relevant.
Helped establish clear brand identities and guidelines that supported global marketing efforts, ensuring brand consistency across multiple channels.
Optimised the production process, reducing turnaround time and increasing efficiency, which contributed to the smooth execution of campaigns across various markets. Strengthened relationships with production partners, resulting in more efficient workflows and improved collaboration.
This project reinforced the importance of streamlining creative workflows and the power of strong brand identity in global campaigns. The ability to template motion graphics and collaborate effectively across departments led to faster production cycles without compromising quality. Additionally, the experience underscored the value of maintaining strong relationships with external production partners to ensure ongoing success.
EXAMPLES
Hotels.com
Programmatic Video
Advertisment
Expedia
Turkey
Social Media Post
Expedia
CNN
Promo
Video Editor & Creative Designer.
2015 - 2016.
Film & Entertainment.
Marylebone, London.
Working within a small creative agency, we faced the challenge of producing high-quality content for diverse clients under tight deadlines.
Each project required a tailored approach, from producing concise promotional videos to crafting captivating trailers and insightful documentaries. Coordinating effectively with artists and musicians also meant balancing creative freedom with the need to meet client expectations.
Leveraging my expertise in video editing and content creation, I collaborated closely with the agency team to develop a wide range of visual assets.
For Anti-Social, I worked directly with the director to enhance the film’s visual storytelling. For other projects, I produced engaging trailers, music videos, and documentaries that resonated with each client’s target audience, ensuring the tone and messaging aligned with their creative vision.
The content produced at RST & Riot Creative Agency successfully elevated the visibility of multiple feature films, artists, and musicians. The ‘Special Edition’ cut of Anti-Social received positive feedback, while the promotional videos and trailers helped drive engagement across various platforms.
My ability to manage multiple roles and deliver under pressure contributed to the agency’s success in producing compelling visual narratives. As a freelance Video Editor/Videographer/Director at RST & Riot Creative Agency, I played a key role in delivering a range of bespoke content for feature films, artists, and musicians. One notable project was collaborating with director Reg Traviss on the 'Special Edition' cut of his 2015 feature film Anti-Social. My contributions spanned from video editing to creating promotional materials for various entertainment mediums.
EXAMPLES
RST
Anti-Social
Trailer
RST
Anti-Social
BTS
RIOT
Friday Download The Movie
Trailer
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